David Petrikat is a seasoned executive leader with deep expertise in industrial IoT (IIoT), manufacturing, and digital transformation. As the Chief Marketing Officer at AUVESY-MDT, he drives global marketing initiatives for the world’s leading provider of backup, versioning, and change management software in industrial production. Prior to this, David played a key role in relayr’s acquisition by Munich Re, where he led both marketing and portfolio functions, helping industrial clients adopt IIoT-driven business models. David's career spans over 15 years, specializing in scaling B2B businesses, market expansion, and digital strategy across industries.
David enjoys the dynamic nature of his role, especially the opportunity to connect technology with real-world industrial applications. He is passionate about crafting marketing strategies that fuel business growth and drive digital transformation. David believes that collaboration between marketing and sales is essential to delivering impactful business outcomes. His favorite aspect is transforming complex ideas into clear, engaging messages that resonate with audiences, using a strong brand presence to effectively communicate and captivate stakeholders across various industries.

As the global market leader for manufacture-independent version control and change management software, we provide you with answers to the increasing complexity of the Industrial Internet of Things. We help you achieve additional efficiency and cost reduction through predictive maintenance and data-based decision making. Together with our partners worldwide, we support our customers with over 3,200 installations in more than 50 countries with 150 employees and our own subsidiaries in Germany, USA and China. Our customers come from different industries and use our solutions for secure version and data management of PLCs, CNCs, SCADA systems, HMIs, drives and robots.